The performance reports from Catchpoint are very detailed, and help us as well as our customers get a concise view of why we are a trusted CDN provider for China and Asia. One of the important parts of the sales cycle is to provide the customer with a trial and share with them a performance report from Catchpoint. This has been very useful in shortening the sales cycle and pushing for a faster close on the deal.
With Catchpoint’s powerful analytics engine and widespread global observability network, BaishanCloud is able to show snapshots of a prospect’s performance as it currently stands, and how it would improve by bringing their CDN solution into the fold. These before-and-after performance charts are instrumental in demonstrating BaishanCloud’s value proposition, as well as how they compare with the competition in diﬀerent areas around the globe.
The Catchpoint observability network is crucial to this exercise, as more than 600 PoPs are located in over 80 countries around the world – including more than 50 in mainland China – and feature a wide variety of perspectives and ISPs from which to test. With backbone, wireless, and last mile observers at their disposal, covering both IPv4 and IPv6 protocols, BaishanCloud can choose the scope and type of active testing that is most relevant to the prospect, thereby oﬀering the most accurate view of how their real-life performance will be.
In doing so, Catchpoint has become an integral part of the BaishanCloud sales process and helped close deals with new customers because of the level of granularity and accuracy that it provides.
Beyond their validation eﬀorts, BaishanCloud also leverages Catchpoint’s active observability capabilities to run regular tests of their global infrastructure. The Waterfall reports generated by these tests help their network engineers identify which part of the network might be performing poorly, at which point they can drill down into speciﬁc geographies to identify the root cause of latency, peering issues, packet loss, etc.
By combining the test results based on diﬀerent metrics, cities, test types, ISPs, etc., BaishanCloud’s network engineering can get a comprehensive view of their performance and then share those results via the public URL feature with other internal teams or third-party providers to illustrate the root cause. This is particularly helpful when testing dynamic content, as the multiple steps involved are easily handled by the Catchpoint transaction recorder.
BaishanCloud is also heavily invested in growing their global network, with 65 percent of their manpower devoted to research and development of new capabilities and PoPs around the world. However, adding a new ISP to their network comes with uncertainty over how it will perform in conjunction with their other PoPs and ISPs, so the engineering team conducts active observability tests of the new provider to compare it to the existing ones and determine if it will be able to improve the service delivery of the CDN.
These diﬀerent active observability methods have not only helped the BaishanCloud team conduct development optimization as they grow, but also to identify and troubleshoot performance degradations much faster since bringing Catchpoint on board as part of their network management processes.