The tool has definitely paid for itself. Every year, we up our volume with Catchpoint. If it wasn't easy to use and it didn't do the job, we’d move on to other tools. The fact that we've stayed with Catchpoint for so long means we've been very satisfied with the features, with the capabilities, and with the ease of use.
Access to advanced analytics from infrastructure all over the globe was particularly important to the success of Tealium’s first product, a tag management solution. The company pioneered a multi-CDN strategy designed to select the best possible CDN provider in any region worldwide.
When building this architecture, Tealium relied on Catchpoint to do the investigative work. By drilling down into the performance analytics of those CDNs, Tealium could make well-informed decisions about which provider was the best option in a particular geographic location.
Moreover, the fastest CDN in a specific location fluctuates depending on network variables, which meant that Tealium needed the agility to switch CDN providers in response. Catchpoint played a crucial role in driving that analysis, not only through its intuitive active observability and alerting system, but also via its global observer node footprint, which enabled Tealium to monitor remote places such as Russia and mainland China.
Given the complicated nature of these systems and the challenge of efficiently monitoring them all, the biggest differentiator for Catchpoint was its ease of use.
“When I went and used Catchpoint for the first time, it just seemed very easy. It seemed very sensible, and I was able to set up tests and create the monitors very quickly,” says Tealium CTO and Founder Mike Anderson. “And the reports were just a significant degree easier to use, and I would say even more self-service.”
Also crucial to the Tealium operations team was the end-to-end visibility offered in every Catchpoint test, from the waterfall charts that highlight bottlenecks in the rendering of a page, to the film strip view that shows an exact replica of what the user is experiencing at each stage of the rendering process (example below).
Thanks to Catchpoint’s advanced and intuitive scripting capability, widespread observer node coverage, real-time analytics, and customizable alerting system specifically designed to weed out false positives, Tealium was able to set up a multi-CDN architecture that positioned them to become the industry leaders in tag management and data collection.
Catchpoint was also willing to work directly with Tealium to meet specific needs for feature adoption and enhancement, providing the necessary agile product development needed to keep up with the changing IT landscape.
“The tool has definitely paid for itself. Every year, we up our volume with Catchpoint,” declares Anderson. “If it wasn't easy to use and it didn't do the job, we’d move on to other tools. The fact that we've stayed with Catchpoint for so long means we've been very satisfied with the features, with the capabilities, and with the ease of use.”