Monitoring eCommerce – How to Keep your Customers
In this blog we'll be going over the many traps that can steal away your eCommerce customers and why shifting to a proactive monitoring mindset is important.
Digital shopping has exploded over the last few months to levels no one could have planned for. Any kind of performance issue can negatively impact an eCommerce site and cause a drift in loyalty, bounce rates to go up and user conversions to go down. Not to mention how outages or slow page loading impacts employee productivity.
In today’s tip, I’ll be going over the many traps that lie in wait that can steal away your eCommerce customers and why shifting to a proactive monitoring mindset is so important.
With so much digital shopping going on, users know that if the site they are visiting is slow, there are ten more sites they can go to do the same thing. Hence, user experience is more important than ever.
Catchpoint Focuses on User Experience
To truly understand what your customers experience when they visit your website, you must be monitoring from their perspective. Most other vendors monitor from the cloud and data centers out to the users. At Catchpoint, we know that where you monitor is equally important as how you monitor. Your customers live all over the world, hence we have monitoring nodes in over 825 locations worldwide and growing. This allows us to get as close as possible to your users all over the world to understand how they are experiencing performance from their perspective.
There is a range of other considerations for eCommerce sites to take into account when selecting the right monitoring vendor to work with to maintain an excellent user experience for your customers.
In today’s video, we will take a look at a real-world example of API integrations on an Amazon product page. I will go through with you the number of APIs present on this kind of a page and the way in which we have transitioned from a monolithic architecture to one that relies on microservices and how this further impacts the complexity of the eCommerce delivery chain.
The Complexity of the eCommerce Delivery Chain
There are many components to the Internet and each one must be monitored. Users move from their local ISP at the last mile to the tier one transit networks, essentially the core of the Internet. From there they traverse through the many services that are often left out of the delivery chain equation, including CDN, DNS, and other third-party services you use to speed up, secure, and improve performance. Any one of these elements can impact how your users experience your website.
The only way to understand the various network, infrastructure, and application layers of the Internet is to gain visibility into them in order to ensure they are all working together to deliver content to the end user. Catchpoint provides visibility into each of these components and vendors, allowing you to rapidly pinpoint any problems your user might be experiencing so you can quickly solve them.
Due to Catchpoint’s extensive coverage, we are able to provide a level of visibility that is unparalleled. Catchpoint has been providing this type of monitoring for over twelve years. No other vendor can come close to providing the breadth and depth of monitoring that Catchpoint can.
In today’s video, you will:
- See key statistics around how poor performance and outages can lead to lost customers, reduced employee productivity and impact the bottom line;
- Understand why monitoring from the end user perspective is so important;
- Grasp the complexity of the eCommerce delivery chain via a real-world example of API integrations;
- Gain insight into how Catchpoint provides eCommerce sites the valuable information they need.