Blog Post

Code as a Craft: Celebrating Etsy’s Monitoring Strategies

Many companies understand the value of web performance monitoring strategies, but few share those strategies with their customers the way that Etsy does.

We obviously strongly believe that devoting time and resources to a comprehensive web performance monitoring strategy is one of the best investments that a company can make – particularly one that is exclusively in the eCommerce space. Given the intense competition that exists in the online shopping industry, just a second or two delay on your load times can send potential customers into the waiting arms of your competitors, and if they have a good experience there, there’s a good chance that they’re not coming back.

However, given that it shows a devotion to customer service, there are surprisingly few companies that are open about their performance initiatives. By doing all that you can to ensure that your customers are getting the best possible web experience, it shows that you not only understand the realities of the modern web, but also that you value your customers’ time.

Over the past few years, the gold standard for this level of openness has been eCommerce giant Etsy, who have run their own blog – Code as Craft – exclusively devoted to sharing information about their webperf monitoring strategies. On there, you can find everything from explanations about outages, new techniques they’re trying, quarterly reports about their performance, and more.

In their recent Q1 2015 report, members of the Etsy performance team take us through all of the different aspects of their monitoring: server-side, synthetic, and RUM, with each section laying out their performance compared to the previous quarter, detailing how they went about collecting the data (we wholeheartedly approve of their choice of monitoring tool), and explaining what factors went into the results.

We highly encourage you to check out the whole blog, because it’s a great way to learn more about new webperf and DevOps strategies. And other companies should take note: the openness that Etsy displays about their performance initiatives can only improve their standing in the eyes of their customers.

Synthetic Monitoring
Real User Monitoring

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