Your customers’ experiences on mobile are more important than ever. These 50 mobile performance stats say it all.
MOBILE PERFORMANCE
- Mobile pages make an average of 214 server requests, and nearly half of all server requests are ad-related. [i]
- The average weight of the content on mobile sites is 1.49 MB, which takes 7 seconds to load over 3G connections. [ii]
- The average load time for mobile sites is 19 seconds over 3G connections. [iii]
- One out of two people expect a page to load in less than 2 seconds. [iv]
- 85% of mobile users expect pages to load as fast as or faster than they load on the desktop. [v]
- Mobile sites that load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. [vi]
- Sites that load in 5 seconds vs 19 seconds observed 25% higher ad viewability. [vii]
- Sites that load in 5 seconds vs 19 seconds observed 70% longer average sessions. [viii]
- Sites that load in 5 seconds vs 19 seconds observed 35% lower bounce rates. [ix]
- Latency for major mobile carriers in the US ranges from 340 to 362 milliseconds per request. [x]
- In 2011, almost half of all pages served to mobile contained fewer than 25 total requests. [xi]
- Today, 1 out of 5 pages contains 100 or more resource requests and more than half of all pages contain 50 or more requests. [xii]
- The average page served to mobile has grown by 203% since 2011. [xiii]
- In 2011, only 2% of all pages served to mobile devices used custom fonts. In 2015, that number has increased 48%.[xiv]
- The average page served to mobile is 3X bigger than it was four years ago. [xv]
MOBILE USAGE
- 75% of Internet users went online via a mobile device at the end of 2015. [xvi]
- In many countries, including the US, more searches take place on mobile devices than on computers. [xvii]
- The percentage of people making mobile purchases steadily increased to 30% in Q4-2015 (24% on a phone and 6% on a tablet) and the frequency of mobile purchases increased 35%.[xviii]
- 60% of customers seek discounts and sales, 36% seek product reviews, and 35% seek product information, via mobile ads. [xix]
- 57% of tablet users conduct product searches at least once a week, compared to 37% of desktop users. [xx]
- By 2020, there will be roughly 6.1 billion mobile users. [xxi]
- Wi-Fi and mobile-connected devices will generate 68% of all Internet traffic by 2017. [xxii]
- There are more mobile Internet users than desktop Internet users; 52.7% of global Internet users access the Internet via mobile, and 75.1% of US Internet users access the Internet via mobile. [xxiii]
COST OF POOR MOBILE PERFORMANCE
- 46% of people say that waiting for pages to load is what they dislike the most when browsing the web on mobile devices. [xxiv]
- 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. [xxv]
- 65% of consumers say that a poor online experience has a direct impact on their opinion of a brand. [xxvi]
- 39% of mobile users are not happy with their online experience due to slow pages and mobile site freezes/crashes. [xxvii]
- 46% of mobile users would abandon a page if it did not load within 3 seconds. [xxviii]
- Tablet users are 33% less likely to purchase from a company online if they experience poor site performance, 46% will go to competitor websites, and 35% are less likely to visit the problematic website on any platform. [xxix]
- Every one-second delay in web page load time could lead to $1.6B in annual losses for major online merchants. [xxx]
- 52% of customers are less likely to engage with a company due to a bad mobile experience. [xxxi]
- 30% of dissatisfied mobile shoppers say they will never return. [xxxii]
- 36% cited slow load times as the cause of abandonment on mobile travel sites. [xxxiii]
M-COMMERCE
- B2C mobile commerce sales in the US are valued at an estimated $83.93 billion. [xxxiv]
- eMarketer estimates US retail m-commerce sales will reach $123.13 billion in 2016. [xxxv]
- In 2015, mobile influenced over $1 trillion in retail sales. [xxxvi]
- 27% of US smartphone owners purchased via a retail mobile app. [xxxvii]
- Nearly a quarter of respondents said they have between six and ten retail apps on their smartphones as of April 2016. [xxxviii]
- More than half of all time spent on retail sites takes place on a mobile device. [xxxix]
- Mobile shopping cart abandonment rates are higher (at 97%) than desktop shopping cart rates (at 70 – 75%).[xl]
- 82% of people consult their phones regarding a purchase they’re about to make in a store. [xli]
- 30% of all online purchases took place on mobile (24% on a phone, 6% on a tablet). [xlii]
- By 2019, 25% of all global online travel bookings will be from mobile devices. [xliii]
- 50% of all online travel bookings in the US are expected to occur via mobile device in 2016, yet only 24% of the top 100 mobile travel sites loaded in the ideal time of 4 seconds or less across devices. [xliv]
INVESTMENT IN MOBILE
- Only 14% of companies Forrester surveyed use mobile to transform their customer experiences. [xlv]
- 77% of retailers have sites optimized for smartphones. [xlvi]
- Only 25% of companies will fully integrate mobile into their overall business strategies to transform their customer experience. [xlvii]
- In 2014, retailers spent an average of $1.2 million on smartphone investments and $550,000 on tablet investments. [xlviii]
- Mobile search ads were estimated to be $12.85 billion in 2015, over 50% of the search market. [xlix]
- Mobile advertising spend is projected to account for 60.4% of all digital advertising spend by 2016 and 72.2% of all digital advertising spend by 2019. [l]