Customers need to see more and more about why you’re good, where you are good, and have truly independent metrics of how well their digital deliveryis performing against the accepted norms. Being a cloud platform provider, our team needs to see where we are doing well and where we can improve to deliver even better value to customers in fast growing markets. Gaining these insights can only be done with analytical monitoring that’s truly international and lets us drill down into network performance issues. This is where Catchpoint steps in for us as we look to become a major force in cloud streaming services.
In looking to add a new perspective to how it already monitored performance using other tools, Medianova chose the Catchpoint platform because of how it allowed Medianova to monitor performance of its cloud platforms from anywhere in the world.
Catchpoint has more monitoring nodes deployed around the globe than other digital experience monitoring (DEM) tools, and the nodes’ wider geographic spread supports how Medianova is looking to grow its business across the regions in which it operates. For example, Medianova can access nodes in Turkey, Romania, Poland, Egypt, Saudi Arabia, Iran, Dubai, Kenya, Uganda, and South Africa to monitor and analyze local customer quality of digital experience.
The monitoring tools have become an integral part of the sales and business development processes within Medianova. They use Catchpoint as a trusted, objective third-party resource to show existing and potential customers about how Medianova’s cloud services are performing. The research and development team also use Catchpoint to analyze how and where systems and services can be improved.
Adding Catchpoint to their observability efforts has expanded the visibility that Medianova has of how its cloud platforms and products are performing internationally. New POP locations are identified with 40% better accuracy with the help of Catchpoint data.
A key benefit is how Medianova can use Catchpoint to analyze specific locations and identify how its Internet service provider partners can help pinpoint and resolve network problems that are affecting customer experience.
For Medianova customers, the daily monitoring and performance analytics are adding real value as the customers themselves don’t have the time or resources to run performance testing on this scale and frequency. In its own customer survey, 67 percent of Medianova’s customers state that Catchpoint reports are extremely helpful for their own performance improvements. This data can help them with their selection of data centers and how they are rolling out new software and hardware optimizations.
For the business development team, this ability to provide prospects with accurate demonstrations of how Medianova’s CDN solutions could improve performance has proven to be instrumental in winning new clients and growing existing business. Medianova is looking to grow its use of Catchpoint because of their global observability coverage and how they are improving their offering faster than competing tools.