Blog Post

Netlify – Accelerating Sales Cycle with Catchpoint

Netlify takes advantage of Catchpoint synthetic monitoring to maintain performance so their customers can focus on faster development cycles.

Founded in 2014, Netlify is a web developer platform that helps you build and deploy feature-rich websites. Netlify uses Jamstack technology for the efficient deployment of websites that are optimized to deliver a great end-user experience. The platform decouples the application backend and frontend, enabling a frictionless, streamlined way to build and deploy apps at scale.

Netlify’s unique platform enables a faster path to much more performant, secure, and scalable websites and apps – while eliminating the need for servers, DevOps, or costly infrastructure. Netlify relies on Catchpoint to maintain performance while delivering millions of web projects daily around the globe on behalf of the million-plus developers and businesses – including Citrix, Unilever, Nike, and Verizon.

“Some brands run their entire business on our network edge and Catchpoint helps instill trust that they have made the right decision.”

Ameer Badri, Sr. Director of Solutions Engineering, Netlify

Demonstrating Product Value

When Netlify launched a suite of enterprise-grade products to support customers, they wanted to focus on delivering high-performance build environments, uptime SLAs and premium support. When delivering their value proposition to enterprises, Netlify needed a tool that evaluated real performance and Catchpoint synthetic monitoring fit their requirements perfectly. With Catchpoint, Netlify was able to provide their prospects and customers visibility into network performance and measure the impact of deploying a new application or feature.

Ameer Badri, Sr. Director of Solutions Engineering for Netlify, is responsible for the team that helps prospects understand the value of Netlify. According to Badri, “Catchpoint has the infrastructure and reputation – and is the enterprise-level brand –for measuring performance objectively.” To that end, Badri underscores the value of Catchpoint’s globally distributed footprint of servers.

Enhancing the Pre-Sale Process

Catchpoint has had an impact on the pre-sale processes at Netlify. They were able to optimize the sales cycles helping the pre-sales team engage better with prospects. The team actively uses Catchpoint as part of Proof of Concept (POC); they are able to run monitoring tests across multiple nodes in specific regions and share the performance details easily. “Catchpoint tests help remove friction in the sales process, which is vital these days when companies are concerned about their spend,” says Ameer Badri.

At Netlify, Catchpoint plays a crucial role in converting prospects as well as driving upsells and cross-sells. And this has helped Netlify bring in additional revenue from existing customers. Netlify plans to take further advantage of Catchpoint capabilities to aid their sales teams.

“Speed, security, and scalability are critical factors to competing on the web, which is why so many developers and businesses have embraced Netlify. In doing so, they empower their development teams to build, deploy, and iterate websites at a much faster pace than with traditional tools and architectures. And they want assurance that they are wise in placing their trust in us,” explains Ameer Badri, Sr. Director of Solutions Engineering for Netlify.


Netlify offers a faster and more secure platform for developers to build and deploy applications. The company takes advantage of Catchpoint synthetic monitoring to maintain performance so their customers can focus on faster development cycles without worrying about infrastructure reliability or cost. In addition to illustrating the value of Netlify to prospects, Catchpoint is also used to drive upsells and cross-sells. The sales teams take advantage of Catchpoint’s comprehensive dashboards to provide prospects and customer visibility into application performance.

Netlify uses Catchpoint to support its needs. “Whether we want to show web page completion, First Contentful Paint (FCP), Time to first byte (TTFB), or another key metric, we can do that with Catchpoint. Just saying we use Catchpoint makes it easy to move the conversation forward,” says Badri.

Read the complete case study here.

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