customer story

7Digital

Rocking the Digital Music World With an Outstanding Digital Customer Experience

7digital is a B2B digital music and radio services company. The core of its business is the provision of robust and scalable technical infrastructure and extensive global music rights used to create music streaming and radio services for a diverse range of customers – including consumer brands, mobile carriers, broadcasters, automotive systems, record labels, and retailers. 7digital also offers radio production and music curation services, editorial strategy, and content management expertise.

7Digital partnered with Catchpoint to:

  • Monitor their global audio streaming platform for speed and availability.
  • Protect monthly recurring revenue streams and brand reputation.
  • Ensure performance of third-party vendors such as DNS and content delivery networks (CDNs).
  • Provide the best and highest quality listening experience to their customers.
Employees:
50-100
Revenue:
$24.7 million
Headquarters:
London, England
Industry:
Media and Entertainment

Previously, if we needed to test what the listening experience was, we might have had to put someone on a plane to Dubai, for example, to sit there with a laptop and test the service. With Catchpoint and its nodes, we can do a test from Jakarta and know what the listening experience is actually like there. This is a huge benefit for our commercial team, who can now talk to customers in parts of the world where we've never even had people visit, and tell them what the experience on our platform is going to be like.

Sam Madly
,
Head of Technology

Problem

7digital provides a secure, scalable digital music platform with flexible APIs that enable its customers to use the latest technology to stream high quality audio. With end users paying for a premium digital music streaming service, 7digital needs to ensure the highest quality of customer listening experience.

One critical metric that 7digital needs to measure is reducing the Time To First Byte (TTFB) latency for songs that aren’t in the cache and 7digital’s need to make sure that their customers’ music starts as quickly as possible.

The ability to analyze end user experience in depth globally is critical as 7digital is expanding its business into new markets, especially in the Middle East, Africa, and Asia. Other digital music platforms are less well aligned to support customers in these regions, creating a market opportunity for 7digital to help its customers deliver premium music services.

7digital also needs to ensure the ISPs are connecting in the right way and that their CDN provider Fastly is performing at optimum levels. Fastly allows objects to be streamed back to the user immediately from origin while the entire object is fetched in full. This means that 7digital customers who request a song that’s not in the cache will begin hearing music as soon as they push play.

7digital’s previous monitoring tools provided limited visibility into their applications’ performance and little control over their services, making configuration changes difficult and time-consuming. That's why 7digital turned to Catchpoint's digital experience observability solution.

Solution

Having all of Catchpoint's data at their fingertips to analyze the results really helps 7digital optimize their services and get the best listening experience, especially at high quality, for their customers.

With their platform and APIs, it's all about using Catchpoint for observing and alerting on performance issues impacting customers. 7digital can change their platform up to ten times a day, and it is vital that they can see how any deployment affects performance and ensure any change moves the needle in the right direction. This means closely observing page load times and knowing immediately if any customers run into any issues trying to interact with their site.

Catchpoint has proven to be the perfect complement for the internal observability tools that 7digital relies on. The website team can correlate the Catchpoint results with the internal results for a 360-degree view of their application performance. This comprehensive visibility is particularly helpful during critical new music album release periods when the website is extremely busy on a worldwide scale.

Results

With deep insight into the performance and usage of its audio streaming platform, 7digital gets the analytics it needs to understand the actual experience delivered across the globe.

7digital operates in a highly competitive market where the slightest slips in quality can be damaging. The observability systems they now have in place ensure 7digital is responsive to the industry’s changing circumstances, and reinforces their focus on delivering the highest quality listening experience for customers wherever they are located.

Since switching to Catchpoint, 7digital has been able to streamline their observability and operations initiatives into one cohesive initiative.

"Previously, if we needed to test what the listening experience was, we might have had to put someone on a plane to Dubai, for example, to sit there with a laptop and test the service. With Catchpoint and its nodes, we can do a test from Jakarta and know what the listening experience is actually like there. This is a huge benefit for our commercial team who can now talk to customers in parts of the world where we've never even had people visit, and tell them what the experience on our platform is going to be like," concludes Sam Madly, Head of Technology, 7digital.