Drawing on our expertise supporting the world’s biggest eCommerce players, we conducted a performance review of your home page, target.com. See below for a snapshot of our core findings.
Your site performance varies across US cities and there is inconsistency within the cities themselves. Your site should be consistent across all users (the difference between 25% and 95% should be as low as possible).
The areas most in need of your attention are: (i) reduction of image size and (ii) ensuring static content is cached.
Catchpoint’s Professional Services team extends great value. Every 50-100ms that Catchpoint helped us save equates to approx. 1% of our overall revenue evaluation (which is $500 Billion).
Competitive Performance Insights: Target vs. Walmart
A fast website has never been more important. 40% of users will abandon a website that hasn't loaded by the time you finish reading this sentence.
How does your website stack up against the competition?
Home Page: Target is getting slower
Take a look at the comparison of your home page with Walmart over the last six months. Note that from April onwards, the Target homepage slowed down significantly - from 3.5s to 6s, and it continues to get slower. By contrast, from July onwards, Walmart’s performance has improved, moving from 6.5s to 4s.
Page Load Speed: Walmart is 1s faster
Our 60fps filmstrip comparison below shows that Walmart’s site loads an entire 1s faster for their users compared to yours.
With over 2,000 vantage points across the world, Catchpoint is the leading Internet Performance Management platform. Our cloud-native observability platform has been built over 14 years from the ground-up to help you catch anything in your internet stack before it impacts your end users across the internet. Just ask some of the world’s most innovative companies who use our solutions to gain actionable insights into customer, workforce, network, application and website experience.