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The Bon-Ton Stores, Inc. Selects Catchpoint Systems for End-User Experience Monitoring (EUM)

June 9, 2016 – New York, NY

Catchpoint Systems, a digital performance analytics company, today announced that The Bon-Ton Stores, Inc. (NASDAQ: BONT) has selected Catchpoint’s end-user experience monitoring (EUM) solution to help optimize the company’s digital customer experience. Specifically, the omnichannel retailer will use Catchpoint’s Synthetic (Active) Monitoring solution to ensure that its
ecommerce website and mobile site deliver consistently high performance, and to find and fix performance issues before they impact users.

The Bon-Ton Stores operates 267 department stores in 26 states and serves customers from around the U.S. through its website, www.bonton.com. The company chose Catchpoint’s EUM solution for its extensive array of test types and the depth and speed of its
analytical capabilities. These will enable The Bon-Ton Stores to monitor a wide range of objects, including third-party services, that affect web performance; as well as diagnose localized or ISP-specific issues in real time. Ultimately this will help The Bon-Ton Stores provide a customer-friendly experience by correcting problems before they arise, potentially frustrating customers and threatening revenue.

“Nothing is more important to the success of our online strategy than delivering the same, exceptional experience that our customers have come to expect from The Bon-Ton Stores’ retail locations. Catchpoint provides the insight and reliable data that we need to take action to live up to that commitment,” said Larry Kraus, vice president of technologies at The Bon-Ton Stores. “We look forward to applying this solution proactively, to develop an even better experience for our online shoppers.”

Digital businesses, especially in the retail sector, are increasingly reliant on the customer experience to set them apart from competitors. Growing IT complexity - such as DNS resolution, third-party technology, and last-mile network issues – make it harder to see and control the factors impacting end-user performance. By providing real-time, object-level insight into these factors, Catchpoint’s EUM solution can help companies regain control, delivering highly satisfying, engaging customer interactions.

“The Bon-Ton Stores is an ideal fit with Catchpoint because the customer experience is their number one priority. We are excited to welcome them to the Catchpoint family,” says Mehdi Daoudi, Catchpoint co-founder and CEO. “Together we can ensure that every Bon-Ton shopper has an amazing customer experience.”

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