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Digital Businesses Shift APM Approaches to Compete on Customer Experience: Catchpoint Newsletter featuring Gartner research

NEW YORK, May 10th, 2016

Leading brands increasingly rely on end-user experience management to gain competitive advantage, according to a newsletter issued today by Catchpoint

GARTNER IT Operations Strategies & Solutions Summit 2016, National Harbor, MD – May 10, 2016 – Catchpoint Systems today announced from the Summit the release of Closing the End-User Experience Gap in APM, a newsletter featuring Gartner research. The publication examines leading enterprises’ evolving approach to application performance management (APM) and role of end-user experience management (EUM) as digital businesses increasingly rely on the customer experience to differentiate themselves from competitors.

According to Closing the End-User Experience Gap in APM, intensifying focus on the customer experience is prompting most businesses to prioritize EUM dimensions over other factors in their assessments of APM. Moreover, the majority of businesses justify their APM technology expenditures primarily as investments in customer experience optimization. Gartner recommends that APM buyers choose solutions that connect user experience to business outcomes.

“Enterprise APM consumers should look for products that enable not only the understanding of the end-user experience, but also the context of the business impact of poor performance,” said Cameron Haight, research VP of Gartner.*

The newsletter also explores the evolution of EUM technology as solutions have developed to accommodate business’ needs, including the expansion from passive monitoring to incorporate active, synthetic monitoring as the IT ops mission shifts toward proactive initiatives to detect and resolve performance issues before customers are affected.

“To support today’s digital businesses, an EUM platform has to do more than provide performance analytics. It has to diagnose issues, point to solutions, and drive the continual development of the customer experience,” said Mehdi Daoudi, co-founder and CEO of Catchpoint. “That means giving IT ops teams detailed information on root causes, with precise locations, networks, and objects – in real time; and giving organizational leaders clear analysis and visualizations of how every element affects the user and the business.”

Closing the End-User Experience Gap examines these capabilities in detail and also reviews actual EUM use cases from leading brands. The full newsletter can be downloaded free-of-charge at: http://pages.catchpoint.com/Gartner

GARTNER IT Operations Strategies & Solutions Summit attendees can learn more at Catchpoint’s booth (108), and by attending the Live Case Study presentation with Catchpoint client Norm Morrison of Radial (formerly eBay Enterprise) on May 11 at 3:30. Catchpoint is also excited to welcome Summit attendees to Casino Night, which the company will host on May 11 at 6:00.

* Gartner, Survey Analysis: End-User Experience Monitoring Is the Critical Dimension for Enterprise APM Consumers, Cameron Haight, 25 June 2015

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